Cost issue: Publishers incur significant expenses in renting management and optimization tools, while advertisers also bear the cost of screening out low-quality affiliate partners. This can result in a substantial financial burden for advertisers.

The use of multiple tools often consumes a considerable amount of time for publishers to track and monitor campaigns across various platforms.

Controlling the quality of traffic in the affiliate industry is a challenging task. Low-quality publishers can lead to a significant marketing expense for advertisers without delivering satisfactory results.

There are still dishonest and unprofessional advertisers and networks operating as scammers, obstructing the success of their partners.

Finding reliable publishers for advertisers, as well as finding suitable advertisers for publishers, can be difficult due to a fragmented and inaccessible market. This leads to publishers and advertisers having to work through multiple intermediaries, making it harder to control the quality of traffic and reducing payment rates for publishers.

The affiliate market is also challenging for newbies as information and industry experience are rarely openly shared.

Setting up tool systems remains challenging, requiring communication with multiple parties for each specific tool to support the integration process. Additionally, businesses in the market have not placed enough emphasis on customer support for their clients.