
Product design is the core of what I do. Designing software that’s useful and brings joy to users is the very reason I started working in this industry in the first place.
Over the years, I have been involved in designing products across various industries, including affiliate marketing, banking, home services, social networking, and management (restaurants, employees, and facilities), primarily within SaaS, B2B, and B2C business models. These experiences have provided me with invaluable insights and expertise, enabling me to develop a deep understanding of user needs and industry dynamics.

A big part of my career has been devoted to working on company websites or supporting the launch of products and services.
The web is still, to this day, an exciting space to craft experiences and tell stories. I love ideating, designing, and directing all the materials needed (3D, photography, illustrations) to create memorable moments, push what’s possible on the web, and tell the best story possible.






Graphic design is the foundation of my creative journey. It was the major I pursued throughout five years of university, and it remains the core that shapes how I approach every project. From understanding visual composition to mastering color schemes and image theory, graphic design has equipped me with essential knowledge to communicate ideas clearly and aesthetically.








